An Investment Case Has Not Been Independently Tested
A significant investment decision is proceeding based primarily on the target's own projections, without independent commercial verification.

How we can help
Stress-testing the evidence behind an investment case.
Investment decisions depend on the quality of the evidence behind them. A commercially compelling opportunity can still prove disappointing if the market assumptions, competitive dynamics or operational realities underpinning it were never rigorously tested before capital was committed.
Due diligence conducted too narrowly, focused only on financial statements without sufficient commercial and market investigation, can miss the risks that ultimately determine whether an investment succeeds.
At Concinnity, we conduct commercial and market due diligence that stress-tests the evidence behind an investment case, giving investors and acquirers a rigorous, independent view before capital is committed.
We help investors and acquirers test the commercial and market assumptions behind an investment case before capital is committed, not after.
The objective is an independent, rigorous view of an investment case before capital is committed, not confirmation sought after the decision has already been made.
Assess the commercial viability of a target business or opportunity, examining its market position, customer base, competitive dynamics and growth prospects.
Independently verify the market assumptions underpinning an investment case, including market size, growth trajectory and competitive intensity.
Identify and assess the commercial, market and operational risks that could affect the investment's performance.
Stress-test the assumptions behind an investment thesis, distinguishing well-evidenced claims from optimistic projection.
Establish frameworks for monitoring whether an investment's actual performance is tracking against the assumptions in its original case.
The value of due diligence is highest precisely before a decision is irreversible, not once capital has already been committed.
The common thread: capital is about to be committed based on a case that has not yet been independently and rigorously tested.
A significant investment decision is proceeding based primarily on the target's own projections, without independent commercial verification.
The market size and growth assumptions behind an investment case appear more favourable than independent evidence would suggest.
Financial statements have been reviewed thoroughly, but the underlying commercial and market assumptions have received far less scrutiny.
A prior investment has underperformed relative to its original business case, raising questions about the diligence process behind it.
An investment decision did not adequately assess how competitive dynamics in the target's market could affect its future performance.
We begin by clarifying the specific investment question at stake, since due diligence scope should be shaped by what the investor actually needs to know to make a confident decision.
We investigate the market and commercial evidence independently, testing the assumptions in the investment case against primary research, market data and independent analysis.
The investment case is then stress-tested rigorously, distinguishing genuinely well-evidenced claims from optimistic projection, and identifying the risks that could materially affect performance.
Findings are reported clearly, giving investors and acquirers a concise, evidence-based basis for their final decision.
The result is an independent, evidence-based view of the investment case, giving investors genuine confidence before capital is committed.
