The Question Does Not Fit a Standard Research Product
The organisation's research need is specific enough that a generic survey or report template would not adequately answer it.
How we can help
Custom Research & Advisory Studies
Answering the real question behind a bespoke research brief.
Overview
Not every research need fits a standard product. Organisations frequently face questions specific enough, or consequential enough, that they require a bespoke study designed around the particular decision at hand, rather than a generic research template.
The risk with custom research is that the brief as written does not always capture the real question the client needs answered. A study that answers the literal brief perfectly, while missing the underlying decision it was meant to inform, delivers limited value regardless of its technical rigour.
At Concinnity, we design and deliver bespoke research and advisory studies built around the specific decision our clients are facing, combining methodological rigour with genuine attention to what the research is actually for.
Custom Research & Advisory Studies
We help organisations commission research that answers the real question behind the brief, not just the question as initially written.
The objective is a study that answers the decision the client is actually facing, not merely the question as first written in the brief.
Bespoke Study Design
Design custom research studies built specifically around the client's decision, rather than adapting a generic research template.
Mixed-Methods Research
Combine quantitative and qualitative methods where a single approach would not sufficiently answer the research question.
Stakeholder Interviews & Expert Consultation
Conduct in-depth interviews with stakeholders and subject-matter experts to gather evidence not available through other research methods.
Research Synthesis & Literature Review
Synthesise existing research and evidence into a clear, decision-relevant summary, avoiding unnecessary duplication of prior work.
Advisory Recommendations Grounded in Research
Translate research findings into concrete advisory recommendations connected explicitly to the client's original decision.
Signs You Need This
Custom research becomes necessary exactly where a standard product or template would miss what actually matters to the decision.
The common thread: the question is important and specific enough to deserve a study designed around it, not a template stretched to fit.
Previous Research Missed the Real Question
A prior study technically delivered what was requested but did not actually inform the decision it was meant to support.
The Decision Requires Multiple Types of Evidence
The decision at hand requires combining quantitative data, qualitative insight and expert opinion, rather than a single research method.
Internal Capacity Cannot Support the Research
The organisation lacks the internal research capacity or independence required to conduct the study credibly itself.
Existing Evidence Has Not Been Synthesised
Relevant research and evidence already exist but have never been synthesised into something decision-ready.
Our Approach
We begin by understanding the real question behind the brief, working with the client to clarify the decision the research needs to inform, since the written brief does not always fully capture it.
We then design a fit-for-purpose methodology, combining quantitative, qualitative and secondary research methods as the question requires, rather than defaulting to a single standard approach.
Research is executed with rigour, whether through primary data collection, stakeholder interviews or synthesis of existing evidence.
Findings are synthesised into clear recommendations connected explicitly back to the original decision, so the client receives an answer to the question that actually mattered.
The result is research built around the client's actual decision, not a generic study that happened to be commissioned around the same topic.
